Shang-Chi Ad Nods to Simu Liu's Time on Kim's Convenience | CBR

Shang-Chi and the Legend of the Ten Rings received a new clip promoting the film, with star Simu Liu front and center, referencing the project that made him a star.

The clip is set in a support group for sons dealing with overbearing fathers. Viewers see aspiring athletes talk about how their fathers pushed them, others whose fathers forced them to watch television all day, and then Shang-Chi, whose father sent a gang of assassins after him because he ran away from home. Then, in a wink to Kim's Convenience fans, he admits to the group, "All I want to do, honestly, is start a small business."

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Liu's breakout role was introduced to audiences in 2016 with 24-year-old Jung Kim in Kim's Convenience. The ongoing Canadian sitcom centers on the Kim family, who run a small store in Toronto. Jung was a rebellious teenager who stole from his father and spent some time in juvenile detention. Over the course of the series, he reconnects with his family and proves that he has changed since his more youthful, reckless days.

Kim's Convenience is currently filming Season 5. It was announced that this will be the last season in the series, owing to the departure of the show's creators, Ins Choi and Kevin White. Since the announcement, several members of the cast, including star Simu Liu, have come out criticizing the show's lack of diversity in the writers' room and an overall lack of sensitivity when it came to Asian representation.

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In Marvel Studios' latest film, Liu plays Shang-Chi, a superhero trained from a young age to kill. Eventually, he ran from his family and fled to the U.S to live a more peaceful, humble life. Eventually, he finds that he must confront his father and his legacy.

Shang-Chi's primary antagonist and its titular hero's father is Wenwu, the leader of the ancient organization known as the Ten Rings. Played by Hong Kong actor Tony Leung, Wenwu is a composition of the Mandarin and Fu Manchu -- who was originally Shang-Chi's father in the comics -- recreated to avoid replicating or reintroducing some of the more problematic elements of Shang-Chi's comic book roots, as well as those of earlier Marvel Cinematic Universe films.

The film has thus far performed well at the box office, opening to $8.8 million at the box office in its Thursday night previews. It has been projected that Shang-Chi and the Legend of the Ten Rings will earn between $75-80 million in its four-day opening weekend, which would break the all-time Labor Day weekend box office record previously held by 2007's Halloween, which earned $30.6 million when it premiered in theaters.

KEEP READING: Marvel's Shang-Chi Guide: News, Easter Eggs, Reviews, Theories and Rumors

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